Selling a home is a major life decision—and in a market as competitive and nuanced as Connecticut's, especially in towns like Hebron, Andover, Marlborough, Colchester, Glastonbury, and East Hampton, the real estate agent you choose can make or break your results.
But how do you know which agent is the right one?
The best real estate agents do more than just stick a sign in your yard and wait for calls. They use a comprehensive marketing strategy, a deep understanding of local trends, and skilled negotiation to help you sell faster and for top dollar.
Here’s exactly what to look for when choosing a listing agent in Central and Eastern Connecticut:
1. Professional Photography That Stops the Scroll
Buyers shop with their eyes first. Your agent should never rely on smartphone photos or quick snapshots.
Look for an agent who hires a professional real estate photographer to capture wide-angle, high-resolution images that highlight your home's best features. Bonus points if they also include:
Twilight photography
Drone shots (great for showcasing land and neighborhood)
Virtual staging if your home is vacant
First impressions matter. The quality of your photos can directly impact how many buyers book a showing.
2. Listing Video and Virtual Tours
Video sells. Period.
An agent who offers property highlight reels, walkthrough tours, or narrated videos gives your listing a serious edge—especially for out-of-town buyers.
Better yet, agents who create branded YouTube videos or Instagram Reels can expand your listing’s reach far beyond the MLS.
In 2025, buyers expect video—and sellers benefit from it.
3. Aggressive Social Media Marketing
A “just listed” post is not enough.
The best real estate agents run targeted paid ads on Facebook, Instagram, and Google to reach specific audiences—like move-up buyers, families relocating into town, or downsizers looking for a change.
Look for agents who:
Boost listings with paid ad spend
Create multiple types of content (posts, stories, reels, carousel graphics)
Retarget visitors who view your listing online
Your home needs to be seen where buyers spend their time—on their phones.
4. Zillow Showcase and Premium Placement
Zillow is still a top search platform for buyers in Connecticut.
The right agent will go beyond the free listings and invest in Zillow Showcase or enhanced features that make your property stand out in crowded search results.
Your listing should look better—and show up higher—than the competition.
5. Postcard Mail Marketing to Targeted Neighborhoods
Great agents don’t just market online—they dominate offline, too.
A solid postcard strategy targets:
Homeowners in nearby towns who may be looking to upsize/downsize
Renters considering their first home
Neighbors who might refer a buyer
Printed marketing builds credibility and generates warm leads who already know the area.
6. Email Blasts to a Buyer & Agent Database
A well-connected agent has a buyer list and an agent network—and knows how to leverage it.
Ask if they send:
Just listed announcements
Private previews to top agents
Weekly updates to buyer leads
Exposure isn’t just public. The right email to the right person can sell your home quietly and fast.
7. Strategic Open Houses (Not Just Weekend Showings)
Not all open houses are equal.
The best agents host strategic open house events—with signage, digital ads, and follow-up systems in place. Some even do twilight showings with refreshments or brokers-only events for added exposure.
It’s not about quantity of open houses—it’s about quality and planning.
8. Strong Local Reputation and Proven Track Record
In towns like Hebron, Marlborough, or Glastonbury, it pays to work with someone who knows the neighborhoods and the buyers who want to move there.
Ask your agent:
How many homes they’ve sold in your specific town
What their average days on market are
How they’ve helped sellers like you
Experience in your zip code matters more than experience across the state.
Final Thoughts: Don’t Settle for Less
Selling your home is one of the biggest financial transactions of your life. If your agent isn’t bringing photography, video, targeted marketing, print strategy, tech tools, and a real local presence—you’re leaving money on the table.
If you're selling in Hebron, Andover, Marlborough, Colchester, Glastonbury, or East Hampton, and you want a data-driven, full-service approach to getting your home sold, I’d love to have a no-pressure discovery call.
Let’s make sure you walk away with top dollar—and your next chapter lined up.